Pre-Suasion

Pre-suasion is a persuasion technique introduced by Robert Cialdini Ph.D. in his 2016 book of the same name. It involves priming people to be more receptive to a message by exposing them to certain cues beforehand. These cues can be anything from words and images to music and smells. By manipulating the environment in this way, pre-suasion can increase the likelihood that people will comply with requests, accept new ideas, and make favorable decisions.

Cialdini is a professor of psychology and marketing at Arizona State University. He is best known for his work on persuasion and social influence, which has been applied in fields such as marketing, sales, and politics.

This Pre-Suasion earned the second position in the New York Times Bestseller list.

The Pre-Suasion creates an intimate connection with listeners by sharing relatable and personal stories. Additionally, the podcast provides actionable tips that listeners can use to improve their lives.

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