Hooked: How to Build Habit-Forming Products

Nir Eyal is a venture-backed technology entrepreneur and investor. He is the author of two best-selling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Ryan Hoover is the Founder and CEO of Product Hunt, a place to discover your next favorite thing. He is also an investor and advisor for a number of startups.

Hiten Shah is the co-founder of Crazy Egg, KISSmetrics, and Quick Sprout. He helps startups grow their businesses through online marketing and product development.

The book is about how to create products that form habits in users. It discusses the importance of creating products that are useful and easy to use, as well as how to design products that encourage users to come back. Hooked: How to Build Habit-Forming Products. Penguin, 2014.

The characters in Hooked are similar to those in other books about designing products, such as The Lean Startup and The Design of Everyday Things. Like the characters in those books, the characters in Hooked are focused on creating products that are useful and easy to use. However, the characters in Hooked are also interested in creating products that are addictive, which is something that the characters in other books about product design are not necessarily interested in.

Nir Eyal and Ryan Hoover’s book Hooked: How to Build Habit-Forming Products is a comprehensive guide to creating products that users will keep coming back to. The book starts with an overview of the psychology of habit formation and then dives into practical strategies for designing products that users will find addictive. Among other things, the book covers the importance of creating triggers, designing rewards that are both meaningful and satisfying, and making use of social pressure to keep users engaged. Overall, Hooked is a well-written and informative guide that should be required reading for anyone interested in product design.