Blue Ocean Strategy

The Blue Ocean Strategy was published in 2004 by W. Chan Kim and Renee Mauborgne. It is based on the idea of creating “blue oceans” of uncontested market space, in which companies can thrive.

There could be many reasons why users are keen on listening to Blue Ocean Strategy. It could be because of the content of the strategy, which offers a new and innovative way of thinking about business competition, or it could be because of the special characters involved in the strategy, who are able to provide users with an insightful and thought-provoking perspective.

1. The Innovator’s Dilemma by Clayton M. Christensen
2. The Lean Startup by Eric Ries
3. Business Model Generation by Alexander Osterwalder and Yves Pigneur
4. The Outsiders by William N. Thorndike
5. Pay It Forward by Catherine Ryan Hyde

What is the Blue Ocean Strategy?

The Blue Ocean Strategy is a business strategy that helps companies to create new markets and to stand out from the competition. It is based on the idea that businesses should not try to compete in existing markets, but instead should focus on creating new markets.

The strategy was first proposed in a 2004 book by W. Chan Kim and Renée Mauborgne, and has since been applied by companies all over the world.

The Blue Ocean Strategy has three main components:

1. Value Innovation: This is the process of creating new value for customers that does not exist in the market. This can be done by creating new products or services, or by improving existing ones.

2. Red Ocean Traps: These are the traps that companies fall into when they compete in existing markets. They include things like price wars, cost cutting, and copycat products.

3. Blue Ocean Creation: This is the process of creating new markets that are uncontested by competitors. This can be done by finding new ways to reach customers, or by creating new products or services that meet their needs.