Made to Stick

The Made to Stick model was created by Chip and Dan Heath, two brothers who have written extensively on the topic of making ideas “sticky” or memorable. The model is based on the premise that there are six key elements that make an idea more likely to be remembered and repeated. These elements are: simplicity, unexpectedness, concreteness, credibility, emotion, and story. The Heath brothers argue that if an idea can be made to adhere to all six of these elements, it will be much more likely to “stick” in the minds of its audience.

This Made to Stick earned the number one spot in the rankings.

There are a few things that make listeners interested in the Made to Stick podcast. First, the podcast is hosted by two brothers who have a lot of experience in the advertising and marketing industry. This gives the podcast a lot of credibility. Second, the podcast is about how to make your ideas stick out and be remembered. This is something that is important to many people, especially those in the business world.

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